The internet is a very effective way to market your vacation rentals. Like most rental homeowners you do not have the necessary knowledge to create both attractive websites as well as search engine friendly websites. Below we have some ideas for effectively promoting our holiday rental property.
Probably the most important thing for your marketing plan is to create an effective vacation rental site. Effective is defined in this context as a site that will be interesting to search engines to find and index as well as your potential tenants.
Let us first cover the first page. The first page of your personal vacation rental site should be very simple and not too busy. This is the starting point of the site so it will definitely be pleasing to the eye. Your goal is to bring potential tenants to this page so they can discover the rest of your site.
You should have a limited number of pictures of your home in order to capture attention in the menu or with a link to a photo album of your contacts.
Search engine optimization (SEO) is the act of optimizing search content as “attractive” to search engines. Specifically categorizes your website.
How does a search engine know what your site is? Most search engines no longer consider keywords embedded in your site’s meta tags to be an accurate list of keywords because there are a large number of webmasters who have “cheated” by leaving keywords with popular websites. A good example is the large number of adult content sites that used unsupported terms like “vacation rental” in their keywords. Anyone searching for holiday rentals will end up on a site they have no desire to visit.
Now search engines list all the words and phrases on a website and “grade” them by distributing and formatting them to determine the possible categories to place the website there. In other words, once your holiday rental is on the website, it can be a coincidence, but if you use the term rental 5 times or more on the page, it is easy for search engines to determine that the site is actually related to the holiday rental. Leaving keywords that you are trying to attract in the H1, H2 or H3 tags can also increase the chances of ranking the website correctly for that phrase.
It is very important to remember that your website is readable and interesting otherwise what good is traffic when no one realizes the site. This requires a balanced law to develop great keywords, including the home page
It’s important to have access to your availability calendar in multiple places, including the home page. If the tenant is not easily available, they will go to the next opportunity. Never give them a reason to go to another site whenever they want it here.
You need to have a summary of the basic features of your home. How many bedrooms, how many bathrooms, does it have a sea view and of course how much can it be rented?
The person playing the role of webmaster must create a meta tag description that is not only interesting and easy, you must reset your keyword.
It contains the creation of the first page about. How can you increase your page rank on your first page? Hard work begins after optimizing your first page. First you must look for vacation rentals like mind owners who are interested in trading links with you. You will want a special link page that links to all your linking friends. Additionally, you’ll want to look for a number of directories, including vacation rentals, to post on your website. There are literally thousands of directories that offer free to submit URLs.
This is just one step, so I will write many more articles on this topic. Stay tuned!
Please do not hesitate to contact me for more information.